Content Writer - AI Lead Generation

Who we are

Holistic AI is an AI Risk Management company. Our mission is to empower enterprises to adopt and scale AI with confidence. Our automated AI Risk Management platform audits and assures AI systems' code, data, policies and processes. This enables enterprises to maximise the value of their AI, minimise reputational, legal and commercial risks, and accelerate innovation.

We have pioneered the field of AI Risk Management and have deep practical experience auditing AI systems, having reviewed over 100+ enterprise AI projects covering 20k+ different algorithms. Our clients and partners include Fortune 500 corporations, SMEs, governments and regulators.

Your work will be engaging, and within a diverse and caring team, all of whom are lifelong learners seeking to be the best in their work.

Job brief

We are looking for a talented content writer and marketer to supercharge our inbound marketing strategies, including lead generation, social media, and blogs.

Our ideal candidate is a technical marketing professional with technical content writing expertise (able to translate the technical concept into an easy-to-understand format). You should be able to develop engaging content regarding AI to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.


  • Write, edit, proofread and improve technical AI-related content into understandable concepts to be published on our blog and third-party sites
  • Design content marketing strategies and set short-term goals
  • Understand our products and undertake content marketing initiatives to achieve business targets (lead generation)
  • Collaborate with product and digital marketing teams to produce high-quality content in various formats (blogs, infographics, emails, newsletters, podcasts, etc)
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Deliver engaging content regularly and inspire team members
  • Work with the SEO team to optimize content considering SEO and Google Analytics
  • Share content through various channels, ensuring a strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement


  • Proven work experience as a content marketer
  • Editorial mindset with an ability to understand product positioning and predict audience preferences
  • Hands-on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English

Nice to haves

  • BSc degree in Marketing, Journalism or a relevant field
  • Experience or interest in AI/technology field
  • Good understanding of sales/lead generation through various content types


  • Central London (Soho) office with potential hybrid working
  • Fully stocked pantries with snacks and drinks
  • Regular socials and activities, online and in-person
  • Training and capability-building opportunities
  • Many others!
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